Last updated June 11, 2026
This Privacy Policy describes how Solo Select Horses, LLC, a Texas limited liability company doing business as Solo Select Advisory (“Solo Select,” “we,” “us,” or “our”), handles personal information collected through this website and in connection with our advisory services. We are the data controller of the personal information described in this Policy. It applies to everyone who uses the site, books or gifts a session, or attends a session — wherever in the world you are located.
In short: we collect only what we need to deliver your sessions, we do not sell your personal information, we do not use it for targeted advertising, and we do not allow your session content or documents to be used to train AI models.
Information We Collect
We collect information you give us directly and a limited amount of information automatically.
- Contact & booking details — your name, email address, phone number, and mailing or ranch address when you request a session, gift a session, or contact us.
- Gift card details — if you purchase or receive a gift card, the purchaser’s and recipient’s names and email addresses, the amount, and redemption history.
- Payment information — payments are processed by Stripe. We never see or store your full card number; we retain only a payment reference, the amount, and whether it succeeded or was refunded.
- Session preparation — the topics and questions you submit, and any documents you choose to upload (for example registration papers, pedigrees, or records) so your advisor can use them during your session.
- Your signed agreement — when you sign the advisory services agreement, we record your typed name, optional title, the drawn signature image, the exact terms you agreed to, and — as electronic-signature evidence — the date, your IP address, and your browser’s user-agent identifier.
- Session content — advisory sessions take place over Zoom and, with your consent, may be recorded and transcribed so we can produce written meeting notes (drafted with the assistance of an AI service and reviewed by your advisor before they’re shared with you).
- Account & sign-in data — sign-in method, verification codes sent to your email or phone, and security logs used to protect your account.
- Communications — messages you exchange with us by email, text, or through the site.
- Automatic data — standard log and analytics data such as your device, browser, IP address, pages viewed, and approximate (city-level) location, collected through cookies and similar technologies (see Cookies & Analytics). We do not collect precise geolocation.
We do not seek to collect sensitive personal information (such as government identifiers, health, or biometric data), and we do not create profiles or make automated decisions that produce legal or similarly significant effects about you.
How We Use Your Information
- To schedule, deliver, reschedule, and follow up on your advisory sessions, and to perform our agreement with you.
- To process payments, gift cards, and refunds.
- To create and send you session reminders, prep requests, meeting notes, and your executed agreement.
- To verify who is signing in and protect the site and our clients against fraud, abuse, and security incidents.
- To operate, maintain, and improve the site and our services, including aggregate analytics.
- To comply with our legal obligations (for example tax and accounting records) and to establish, exercise, or defend legal claims.
Where the law of your home jurisdiction (for example the EEA or the UK) requires a legal basis for processing, we rely on: performance of a contract (booking, delivering, and documenting your sessions), legitimate interests (site security, fraud prevention, service improvement, and ordinary business administration), consent (session recordings, marketing emails, and non-essential cookies), and legal obligation (records we must keep). Where we rely on consent, you may withdraw it at any time without affecting prior processing.
Text Messages
When you give us your phone number, we use it for service messages only: sign-in codes, booking confirmations, session reminders, and similar messages about sessions you have booked. Message frequency varies and message and data rates may apply. Reply STOP to opt out of texts or HELP for help; you can also contact us using the details below. We do not share your mobile number or your text opt-in with any third party or affiliate for their marketing purposes, and we do not send marketing texts.
Service Providers We Share With
We share information only as described here. Our service providers act on our instructions under contracts that restrict their use of your information to providing services to us:
- Supabase — database, authentication, and file storage.
- Stripe — payment processing.
- Zoom — video sessions, recordings, and transcripts.
- Resend — transactional email.
- Twilio — text-message sign-in codes and reminders.
- Google — calendar invitations, address autocomplete, and website analytics.
- Cloudflare — bot protection on the sign-in form.
- Upstash — rate limiting to prevent abuse.
- Anthropic — AI assistance used to draft meeting notes from your session transcript. Under our service terms, your content is not used to train AI models.
- Netlify — website hosting.
- Sentry — error monitoring, so we can find and fix site problems.
We also share information with the advisor assigned to your session so they can prepare for and deliver it.
Beyond that, we disclose personal information only: (a) to comply with law, legal process, or enforceable governmental requests; (b) to enforce our agreements or protect the rights, property, or safety of Solo Select, our clients, or others; (c) with our professional advisors (lawyers, accountants, insurers) under confidentiality obligations; or (d) in connection with a merger, acquisition, financing, or sale of assets, in which case this Policy will continue to apply to your information.
We do not sell personal information, and we do not share it for cross-context behavioral or targeted advertising. We have not done either in the preceding twelve months.
Cookies & Analytics
We use a small number of cookies and similar technologies: essential cookies that keep you signed in and protect the sign-in form, and analytics cookies (Google Analytics) that help us understand how the site is used. You can control cookies through your browser settings, and you can opt out of Google Analytics with Google’s browser add-on. Disabling essential cookies may affect sign-in and other features. We honor the Global Privacy Control signal where applicable law gives it effect; because browsers implement “Do Not Track” inconsistently, we do not respond to DNT signals at this time. We do not use third-party advertising cookies.
International Transfers
We are based in Texas and process information in the United States, where privacy laws may differ from those in your country. Where we receive personal information from the EEA, the UK, or Switzerland, we and our service providers protect it using recognized transfer mechanisms — such as the European Commission’s Standard Contractual Clauses, the UK Addendum, or a provider’s certification under the EU–U.S. Data Privacy Framework — together with the safeguards described in this Policy.
Data Retention
We keep personal information only as long as needed for the purposes above, then delete or anonymize it. As a guide:
- Booking, payment, and gift card records — kept for the period required by tax and accounting law (generally seven years).
- Signed agreements and e-signature evidence — kept for the life of the client relationship plus the applicable limitations period.
- Session recordings and transcripts — kept while your client relationship is active so you can revisit your notes; deleted earlier on request.
- Uploaded documents — kept while relevant to your sessions; deleted on request.
- Security and server logs — kept for a short rolling window, typically 90 days or less.
Security
Access to client records is restricted to authorized staff and to the advisor assigned to your session. Uploaded documents and signature images are stored in private buckets and are never publicly accessible. Sign-in is limited to people we have on file, the site is served over encrypted connections, and data is encrypted in transit and at rest by our infrastructure providers. No method of transmission or storage is perfectly secure, but we work to protect your information using safeguards appropriate to its sensitivity. If a breach of security affects your personal information, we will notify you and the relevant regulators as required by applicable law, including Texas Business & Commerce Code § 521.053.
Your Privacy Rights
We extend the following rights to everyone, regardless of where you live and whether a particular privacy statute applies to us:
- Access & portability — confirm whether we process your personal information and receive a copy in a portable format.
- Correction — ask us to correct inaccurate information.
- Deletion — ask us to delete your information, subject to records we are legally required to keep.
- Opt out — unsubscribe from non-essential emails at any time (we’ll still send essential messages about sessions you’ve booked), reply STOP to any text, and decline session recording before a session begins.
- No discrimination — we will never penalize you for exercising a privacy right.
To exercise any right, email office@soloselect.com or use the contact details below. We will verify your request using information we already hold (typically by confirming control of the email or phone number on file) and respond within 45 days, or sooner where your local law requires. You may use an authorized agent if you give us proof of their authority. If we decline a request, we will explain why, and you may appeal by replying to our decision; if the appeal is denied, you may contact your state attorney general (for Texas residents, the Texas Attorney General) or your local data protection authority.
United States state residents
State privacy laws such as the Texas Data Privacy and Security Act, the California Consumer Privacy Act, and similar laws in other states grant the rights listed above to their residents, in some cases only when a business exceeds certain size thresholds. We honor these rights for all clients without regard to thresholds. For California residents: the categories of personal information we collect are identifiers, customer records, commercial information, internet activity, approximate geolocation, audio/visual information (session recordings), and professional information, collected for the purposes described above; we do not sell or share personal information, we do not use sensitive personal information to infer characteristics, and we honor the Global Privacy Control.
EEA, United Kingdom & Switzerland
In addition to the rights above, you may object to or ask us to restrict processing based on legitimate interests, withdraw consent at any time, and lodge a complaint with your supervisory authority (or the UK Information Commissioner’s Office). Our legal bases and transfer safeguards are described above. We do not carry out solely automated decision-making that has legal or similarly significant effects.
Canada
We process Canadian clients’ information with consent or as otherwise permitted by PIPEDA and applicable provincial law. You may withdraw consent (subject to legal or contractual restrictions), request access and correction, and contact the Office of the Privacy Commissioner of Canada with concerns.
Session Recordings
We treat recording as consent-based everywhere, regardless of local one-party rules: you will be told before a recording starts, and a session is recorded only with the consent of everyone on the call. If you prefer not to be recorded, say so before the session begins — you’ll still receive your session; we just won’t be able to prepare transcript-based meeting notes.
Children’s Privacy
The site and our services are intended for adults and are not directed to anyone under 18. We do not knowingly collect personal information from children under 13 (or the higher age your local law sets). If you believe a child has provided us information, please contact us and we will delete it.
Changes to This Policy
We may update this Policy from time to time. When we do, we’ll revise the “Last updated” date above, and if a change materially affects how we handle information we have already collected, we will give you prominent notice — by email or on this site — before it takes effect.
Contact Us
Solo Select Horses, LLC d/b/a Solo Select Advisory
444 Solo Select Dr, Gainesville, TX 76240
office@soloselect.com · 903.436.7021