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Founder, Solo Select

The big-picture strategist — careers, new ventures, and whole programs, top to bottom.

• Coming into the industry with means and wanting to start on solid ground
• Starting a new venture or building a program from the ground up
• A program bleeding money that needs a full overhaul — not a wind-down
• Deciding whether to double down or pull back
• Designing and building a facility around the program it has to serve
• Balancing genetics, facility, and the long-term financial picture

Co-Owner, Solo Select

The buyer-seller’s eye — and, like Mel, equipped for almost any call in the business.

• Buying or selling at the highest level
• Auditing your roster — which horses to keep, sell, or chase
• Spotting elite talent before it hits the headlines
• Engineering and building a ranch or facility from the ground up
• Almost any question in the business — the generalist alongside Mel

Performance Horse Strategy

Rodeo and rope horses, from someone who built the most decorated career in the sport.

• Planning a rodeo career and how to actually build it
• Getting into the rope horse futurity game in a big way
• Campaign planning for a performance horse

Executive Leadership & Operations

Executive operator — scaling, leadership, and buying or selling whole operations.

• Scaling a business — in or out of the horse world
• Buying or selling an operation
• Leadership, culture, and running a real organization
• Rope horse futurity investment
• A program that needs executive-level operational discipline

Horsemanship & Brand Strategy

Turning horsemanship into a brand, an audience, and a business that scales.

• Building a recognizable brand and a real audience
• Turning horsemanship into a business that scales
• Designing and building a working horsemanship facility
• Launching an education platform or program

Breeding & Mare Evaluation

A lifetime building programs around great mares.

• Building a program around a band of great mares
• Mare evaluation and pedigree decisions
• Sire-line stewardship and long-term breeding strategy

Bloodstock Acquisition & Sale Strategy

Quarter Horse racing and bloodstock, read by one of the sharpest eyes in the game.

• Quarter Horse racing and bloodstock selection
• Reading value at the yearling sales
• Racing pedigree analysis and sale strategy

Stallion Management & Genetic Planning

The key for people new to the business — connections, mares, and a fast, clean start.

• Getting into the business quickly, efficiently, and right
• Acquiring the right mares to start or build
• Opening the right doors — connections built over a lifetime
• Foal and cross evaluation

Young Horse Development & Sale Preparation

Building your own young horse program — from breeding decision to sale day.

• Building your own young horse development program
• Breeding and raising a foal for the market
• Choosing the right sale to sell in

Stallion Operations & Breeding Logistics

A program architect — stallion management, logistics, and cost discipline at scale.

• Standing or managing a stallion the right way
• Scaling an operation without losing the plot
• Breeding logistics, vet management, and program economics
• Common-sense cost discipline as you grow

Performance Training & Acquisition

Rope horse development and acquisition at the top of the modern game.

• Developing rope horses for the futurities
• Acquiring the right rope horse prospect
• Campaign strategy and futurity prep

Brand & Media Strategy

The force behind some of the Western world’s biggest media campaigns.

• Media campaigns and shaping public perception
• Sponsorship strategy
• A digital presence audit

Two-Year-Old Sales & Training Programs

The two-year-old game — how to play it and win it instead of losing big.

• Playing — and winning — the two-year-old game
• Putting the right foundation on a young horse
• Avoiding six-figure mistakes at the sales

Equine & Real Estate Attorney

Equine and real estate attorney — contracts caught before they become problems.

• Embryo and breeding contracts
• Complicated sales and training agreements
• Equine real estate — buying or selling the land and facility
• Risk and liability across every deal

Tie-Down Roping, Rope Horse Development & Mentorship

Rope horse development and the business of being a professional — sponsors, customers, and lessons that stick.

• Developing and competing rope horses, from started colt to futurity
• Learning to manage sponsors, customers, and the relationships a career runs on
• Planning a rodeo and futurity campaign that actually pays
• In-person tie-down and rope horse lessons
• Bringing kids up right in the rope horse world

Breakaway Roping, Sponsorship & Mentorship

Breakaway roping at the top — and how to build the sponsorships and relationships that carry a career.

• Building a breakaway or rodeo career and the path to the top
• Landing and keeping sponsors — and managing every relationship around them
• Customer relations and showing up like a professional
• In-person breakaway lessons
• Mentoring youth ropers coming up in the sport

Equine Reproduction & Breeding Programs

Equine reproduction and breeding programs — more foals on the ground, and a program built to move forward.

• Improving reproduction results — conception, embryo work, mare and stallion management
• Building or moving a breeding program forward with a real plan
• Reining breeding and program decisions
• Veterinary-grade reproduction expertise for your operation