The best in the business have already faced the call you’re sitting on. An hour with them replaces years of trial and error — and the cost of getting it wrong. Put them in your corner.
“I was an hour from buying a stallion that would have set my breeding program back five years. One conversation with Ty Smith saved me a quarter of a million dollars.”
“I'd been training a decade and hit a wall I couldn't see around. They helped me see my own operation in a way I never had. I've never had a clearer year.”
“Brand new to the business with more money than sense. Solo Select kept me from making every rookie mistake at once. Worth ten times what I paid for the hour.”
“I'm 22 and didn't know a single soul in this industry. An hour with someone who had already built what I was dreaming about changed the entire trajectory of my career.”
“We were sure we needed to spend more. Turns out we needed to spend smarter. The session paid for itself before we even hung up the phone.”
“Honest, direct, and zero ego. They told me the one thing nobody else in the industry would say to my face. That is exactly what I was paying for.”
“One hour with Ty Smith before my first sale and I knew the difference between the prettiest horse in the catalog and the best one. That hour saved me a few hundred thousand dollars.”
“Everyone is friendly to the new guy. Almost nobody is honest with him. This was the first hour in this business where somebody just told me the truth, straight.”
“I spent two years and six figures learning things Melanie Smith told me in the first twenty minutes. I just wish I had made the call before the tuition.”
“Being new, I didn't even know what questions to ask. Melanie knew. That's the whole point — you're not paying for answers, you're paying for thirty years of knowing what matters.”
Book a private, one-on-one session with the most accomplished people in the western performance horse business. You pick the advisor, you book the time, and you get straight answers about your program.
A single hour — or a recurring engagement — replaces years of trial and error, and the cost of getting it wrong. Decades of hard-won knowledge, aimed squarely at your situation, in plain terms you can act on.
Meet the Advisors →
It’s not who you know — it’s what you deliver. Chelsea Shaffer on what marketing actually means in the equine industry: broad channels, real data, authentic voice, and accountable delivery.
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Ten years in, you’ve got a barn full of horses, clients calling at all hours and paying six months late — and you’re left wondering what you’re doing with your life. The honest mirror, finding your lane, stall math, roster audits, and the closed-door counsel that fixes what wet saddle blankets can’t.
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Talent isn’t the problem — access is. How the industry’s call list actually works, which jobs compound, the real careers the industry has finally built — real money, real benefits — and the degree Melanie actually recommends.
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Every newcomer to the performance horse business pays for an education — to a mentor, or to the market. Why the call usually comes two years too late, why there’s no blue book for a horse, and the two disciplines that keep you in the business: written goals and one trusted voice.
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Double down or wind down. Buy the facility or keep hauling. Stand the stallion or sell while the name is hot. How to pressure-test the biggest decision your program has faced — with counsel, not hindsight.
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How modern equine reproduction actually works — ET, ICSI, recipient mares, and the planning calendar — explained by the team running one of the world’s largest repro operations.
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A portion of every dollar spent with Solo Select goes straight into the Legacy Fund — putting the same high-level counsel our top clients pay for into the hands of young people with the talent and the will, but not the connections. When you work with us, you’re funding the future of the industry.
About the Fund →You’ve got the means and the drive — just not the years. We help you start on solid ground and skip the expensive beginner mistakes.
The full picture →Talent and hunger, but no map and no connections. Get an hour with someone who has already walked the path you’re trying to find.
The full picture →You live it every day. Sometimes you just need a higher-level sounding board to pull you out of the weeds and show you what you’re too close to see.
The full picture →Scaling up, course-correcting, or facing a big call. The right counsel before the decision beats damage control after it.
The full picture →From a single hour to a full day at your operation to a standing relationship year after year — every engagement is focused, practical, and scoped to fit.
Need more than an hour — a retainer, or an advisor at your place for a day? Beyond the Hour →
Fourteen of them, each the right call for a different moment. Tap where you are — we’ll point you to the people who have already solved it.
You can’t buy back the years a wrong call costs. You can buy the hour that prevents it.
An hour with the advisor who fits your moment — focused, practical, and built around your program. Every hour you book funds the next generation, too.
Start the Conversation →
