Solo Select Advisory

SoloSelectAdvisory

The Very Best.

Architecting programs. Engineering legacies.

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Solo Select Advisory

The Very Best.

The Private Office for Your Equine Interests.

A private strategic firm for those who recognize that a legacy is built on precision — not luck.

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Solo Select Advisory
The Firm

High-stakes counsel for the industry's most serious participants.

Solo Select Advisory Group is a private strategic firm for those who recognize that a legacy is built on precision, not luck.

We provide high-stakes counsel for the western performance horse industry's most serious participants — those who understand that a single hour of the right expertise can prevent years of errors that set a program back and save thousands to millions of dollars in miscalculated investments.

Our circle is intentionally small, providing a streamlined portal to the specialists who define the modern equine standard. We serve as the Private Office for your equine interests.

Meet the Council →
10
World Class Advisors
26
PRCA World Championships
5
AQHA & Industry Halls of Fame
200+
Years Collective Experience
The Doctrine

Three principles,
without exception.

Precision

The decisions that compound into a legacy are the decisions that benefit from honest, experienced counsel before they are made — not after they have failed.

Discretion

Our circle is intentionally small. Confidentiality is not a feature of our work — it is the precondition for it.

Lineage

We bridge Fortune-200 strategy with multi-generational ranching wisdom. The result is counsel that endures longer than the engagement.

The Founders

The founders

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Melanie Smith
Founder

Melanie Smith

Solo Select Horses Co-Founder & Co-Owner

As the founder of Solo Select, Melanie's guidance spans the entire spectrum of ownership, from assisting new entrants in the strategic acquisition of their very first horse to providing high-level course correction for globally recognized, multi-generational programs in marketing, scaling, operations and planning.

Marketing StrategyScalingValuation
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Ty Smith
Founder

Ty Smith

Solo Select Horses Co-Founder & Co-Owner

Ty doesn’t just watch the western performance market; he moves it. By combining an uncanny eye for elite talent with the operational strength of a private heavy-equipment fleet, he helps the industry’s top programs optimize their rosters, slash overhead, and engineer high-efficiency ranch infrastructure.

AcquisitionsSalesOptimization
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“
A single hour of the right expertise can prevent years of errors that set a program back and save thousands to millions of dollars in miscalculated investments.
— The Solo Select Doctrine
How It Works

Four steps from introduction to advisory.

1
Step One

Browse

Explore our roster of world-class advisors and find the specialist whose expertise matches your program and goals.

2
Step Two

Book

Schedule your advisory session directly on your chosen advisor's calendar — private, simple, and on your timeline.

3
Step Three

Session

Meet one-on-one with your advisor in a focused, confidential conversation built entirely around your program.

4
Step Four

Implement

Put the insights to work. The value of Solo Select advisory is in the action and results that follow the session.

Modes of Engagement

Choose your engagement.

From a single hour to a standing relationship — every engagement is private, purposeful, and built around your program.

The Legacy Fund
The Legacy Fund

Excellence, passed down.

A portion of every dollar spent with Solo Select Advisory goes directly into a fund providing expert coaching for young people starting out in the horse business.

The Legacy Fund is a restricted strategic initiative designed to provide elite-level mentorship and operational blueprints to the next generation of equine professionals — removing the financial barrier to high-level expertise.

About the Fund →
Begin the Conversation

Your program deserves precision.

Book an advisory hour with the specialist who matches your moment. Confidential, calendared, and architected around your program's stage.

View the Council →